Last November, I gave a talk titled ‘Web Analytics and User Experience‘ at the Santa Barbara UX Meetup (where I happen to be an organizer). Though I posted the screen recording to my YouTube channel, I neglected to write a blog entry (not helped by the fact that my website was basically defunct and my previous web host was about to lose all of my data).
The talk focused on using Google Tag Manager and Google Analytics in tandem to monitor not only your users’ broad paths through your product, but also to track specific events and user traits (custom dimensions). I meant to follow up at some point with a blog post about the subject, so hopefully you will see that in the coming weeks. In the meantime, I encourage you to watch the hour-long presentation when you have some free time.