GTM Wiki Container

Filtering remote employees in Google Analytics using Google Tag Manager

The distributed employee problem One challenge faced by nearly all SaaS companies is how to keep company employees from skewing analytics data, particularly web analytics. While internal employees have frequent interactions with web products and marketing sites, their activity is often quite different from users and prospective customers. As a result, internal data can skew analytics reports and, in[…]

UX Meetup - Google Analytics

My UX Meetup presentation on Google Tag Manager and Google Analytics

Last November, I gave a talk titled ‘Web Analytics and User Experience‘ at the Santa Barbara UX Meetup (where I happen to be an organizer). Though I posted the screen recording to my YouTube channel, I neglected to write a blog entry (not helped by the fact that my website was basically defunct and my[…]